Joshua Lloyd Charity Association

What is this?
Joshua Lloyd Charity Association (JLCA) is not a registered charity itself, but a guaranteed way for us to give back to our community and those who need it most. We are huge advocates in giving back to the community and it is a major deal within our company ethos. We have carried out extensive research into this area and we are very excited to have it launch alongside our website!

How does this work?
Each quarter, Joshua Lloyd will be fundraising for a particular charity within, or relatable to the LGBTQ+ community. From the launch of this website on 5th October 2019, until the next quarter starting January 2020; 10% of all net proceeds across all products will be donated at the end of each quarter.

Once the quarter is coming to an end, we reach out to our community across social media, website and further to gather an insight into a charity the majority feel very passionate about. We then select the highlighted charities and put them to a community vote. From that point the charity most voted for will become our next Charity to raise funds for until the following quarter where the process will repeat. 

Current Charity


Young Minds are leading the fight for a future where all young minds are supported and empowered, whatever the challenges. They make sure they get the best possible mental health support and have the resilience to overcome life’s difficulties.

The crisis in children and young people’s mental health is real and it is urgent. More children and young people than ever before are reaching out for help with their mental health. But for those who take that brave step, help is much too hard to find. Together with Young Minds, we are changing this. We’re fighting for young people’s mental health.

More information can be found on their website:

Charities we've previously worked with:


The Cybersmile Foundation is a multi-award winning anti-cyberbullying nonprofit organization. Committed to tackling all forms of digital abuse, harassment and bullying online, we work to promote kindness, diversity and inclusion by building a safer, more positive digital community. Through education, innovative awareness campaigns and the promotion of positive digital citizenship they are able to reduce incidents of cyberbullying and through their professional help and support services they empower victims and their families to regain control of their lives.


We worked with Cybersmile from the official launch date of our brand on the 5th October 2019 for the first quarter running up to February 2020.


We successfully beat expectations with our first charity from launch, we managed to raise £35 in total from all sales (net)! 



Student Minds is the national student mental health charity, which supports groups (both campaign and support) throughout universities across the country. It enables students to try to support one another by having "the skills, knowledge and confidence to talk about their mental health and look out for their peers". I would like to start a Durham University Campaign Group which would aim to increase awareness about mental health amongst students, by putting on events to get people thinking and talking about mental health. 


On the 9th February we showcased at the John Snow Charity Fashion Show (JSCFS). The show was a charity event help and run by students from Durham University and was the first official show Joshua Lloyd had attended. See the media of our attendance here.


To date, £3,000 has been raised for Student Minds from the show and we look forward to working alongside them once again in the future!